HAU-HAU CHAMPION

Creating an appealing and cohesive visual identity for Hau-Hau

Graphic design, Visual identity & guidelines, Package design

Together with the client, we updated Hau-Hau’s visual guidelines and the design principles that steer all creative work. These principles ensure the brand presents a consistent identity across all touchpoints.

We strengthened Hau-Hau’s visual recognizability by simplifying the existing visual elements and introducing new ones, while preserving the brand’s core. At the same time, we improved the identity’s flexibility across channels, ensuring seamless functionality in both digital environments and printed materials. The aim of the renewal is to make Hau-Hau’s visual implementations always easy to use and understand.

We also created a new photography concept, which was shot in collaboration with Fotonokka. Additionally, we supported the development of Hau-Hau’s package design.

Photography: Paula Kesäläinen, Fotonokka