Design that
creates growth
and happiness

Our trademark design approach
combines strategy, concept and
craft to create unique value for you.

For over 20 years we have helped businesses and public organizations to develop their customer understanding and value creating brands, services, operational models, products and spaces. We are an agile partner for designing customer-oriented strategies, facilitating co-creative concepting and ensuring quality outcomes.


We make it possible by applying business-acumen, empathy and bold creativity

Business acumen. Our work is impact-oriented: all of our services are aimed at developing the performance of your organization. We explore the externalities impacting your organization, prepare relevant scenarios for the future and point out where the potential to succeed is the highest.

Empathy. The key to actualizing future success is to put the relevant people first – whether they be customers, employees or other stakeholders. The design of engaging experiences requires that real individuals are kept at the core from planning to execution.

Bold creativity. Over 20 years of experience stands out in our original, resourceful thinking. We dare to challenge the status quo and come up with new ideas, tools and processes to create the outcomes that bring to life the experience you want people to encounter.

By upholding these three values, we have worked with clients big and small, in private and public sectors already since 1996.

Are we the right match for you? Have a talk with us.

”Good design always begins with user needs, boldly challenges existing solutions and creates business value for the customer.”

– Arni Aromaa, CEO, Partner, Creative Director

Pentagon in brief




Experts on board


Our Helsinki office




4 Fennia Prize
5 Red Dot Design award
4 Hopeahuippu (Silver prize), Vuoden Huiput
1 The State Prize for Design
4 Good Design Award
1 Industrial Designer of the Year 2010
5 IF award
1 Kultahuippu, (Golden Prize) Vuoden Huiput
1 Design Plus Award
1 Sisu puukko
2 Plootu Fennica
1 Bio 22
1 Luminord 2009
4 German Design award
1 Savcor Brilliant Surfaces
1 1st prize, Intelligent Furniture competition
1 European Product Design Award

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