The Traditional Finnish Rye Bread received an easily recoqnizable identity and a sign that work well in the shelf, packaging as well as in marketing communication.

The overall aim for the brand renewal was to highlight Reissumies bread in the minds of consumers, remind of the delicious taste and uplift the brand experience with updated visual identity and convenient new package sizes.

The starting point in our business and design assignment with Woodio was a new kind of material innovation. The wood composite, a material made of solid wood and sustainable polymers, is ecological and fully water resistant, solid and recyclable.

Our client presented us with the challenge of designing functional and Scandinavian mid-segment product line, which would be suitable for all current and future VitrA markets.

As digitalization continues to transform retail, Vepsäläinen aspired to redesign its physical store concept and service structure to better meet the expectations of today’s consumers.