Case studies of strategy, innovation and design

Mysoda

Mysoda Portfolio Renewal

Complete renewal of Mysoda Home carbonator product portfolio to support international growth.

Merikeskus Vellamo

The Fateful Svensksund

The exhibition is a never-before-seen dive into the largest ever naval battles in the Baltic Sea and the forgotten fortress city built in the aftermath of the conflict.

Marimekko

Marimekko Kioski

Modular retail concept for wholesale environments highlighting contemporary and playful androgyne collection of iconic street credible classics.

Senaatti

The Joint Customer Service Concept of the City of Pori

The concept for a joint customer service center, unique in the context of Finland, is being planned to be realized in the city of Pori.

Visit Tampere, Ekokumppanit & KVVY

The Lake Nature Center – Concept for a unique visitor attraction dedicated to the lakes of Finland

Creating a vision for visitor experience and an attractive brand concept for a new world-class visitor center.

Orthex Group

From recycled plastic to a home recycling solution

The new SmartStore™ Collect product family provides the much-needed extra space for recycling.

Four Reasons

Four Reasons brand renewal – Four values that connect the customers and the brand

Our objective was to make Four Reasons brand stand out positively from an international benchmarking of the salon industry.

YIT

Mall of Tripla Visual Identity

Design of visual identities for Mall of Tripla, Down Under and Tripla Bike Parking

City of Helsinki - Culture and leisure

Citizen profiles for the Domain of Culture and Leisure

The domain of culture and leisure in city of Helsinki wanted to co-create a service design toolkit to advance people-centered design approach and service development in the organization

FISKARS GROUP

Iittala & Arabia Vintage service

The vintage service gives old tableware a new life. The concept enables the story of Iittala and Arabia’s iconic products to continue and concretizes the recycling service for customers.

Fazer Bakery

Package renewal for Oululainen’s Traditional Finnish Rye Bread

The Traditional Finnish Rye Bread received an easily recoqnizable identity and a sign that work well in the shelf, packaging as well as in marketing communication.

Fazer Bakery

Oululainen Reissumies – a package renewal for an iconic bestseller in the market

The overall aim for the brand renewal was to highlight Reissumies bread in the minds of consumers, remind of the delicious taste and uplift the brand experience with updated visual identity and convenient new package sizes.

Woodio

Woodio – Transforming material innovation into a desirable brand and product portfolio

The starting point in our business and design assignment with Woodio was a new kind of material innovation. The wood composite, a material made of solid wood and sustainable polymers, is ecological and fully water resistant, solid and recyclable.

Fazer Confectionery

Welcome to the online Fazer Candy Store

Fast-moving consumer brands are building their digital footprint in multiple ways. Our goal was to design a web store that makes Fazer a forerunner in the online sales of confectionery.

Kekkilä Garden

Shaping the balcony and gardening experience of Nordic city homes

Kekkilä presented us and our trusted companion Pentagon Insight with the tough challenge of tapping into the aspirations of home gardeners and conceptualizing them into a suitable solution.

VitrA

Nest – a modular bathroom product line

Our client presented us with the challenge of designing functional and Scandinavian mid-segment product line, which would be suitable for all current and future VitrA markets.

Pentagon Design Fazer makeiset design strategia

Fazer Confectionery

A design DNA creates synergies at Fazer

For an iconic brand house like Fazer, design is key in creating a superior customer experience.

SRV

From building apartments to selling a lifestyle

The unique project created an opportunity to develop an unforeseen service infrastructure that makes life more pleasant for the future residents.

National Museum of Finland

The New National Vision creates a high-quality museum experience

The New National Vision aims to be a functional and architectural reinterpretation of what ‘national’ for Finns means today.

OP on the Go provides convenient banking anywhere

The Finnish financial giant OP is aiming to deliver top customer experience, while evolving from a traditional financial group to a diversified service company.

Turku Technology Properties & Turku Science Park

Joki showcases the best of Turku

Beginning in 2014, we’ve developed the holistic visitor concept and the operational model of the Joki Visitor and Innovation Centre.

Vepsäläinen

Becoming the destination for home decorating and interior design

As digitalization continues to transform retail, Vepsäläinen aspired to redesign its physical store concept and service structure to better meet the expectations of today’s consumers.

Fazer Confectionery

Fazer LAKRITSI – creating a new brand with the visual heritage

The visual identity of LAKRITSI packaging concept was inspired by the traditional salmiakki visuals, bringing the iconic elements into a contemporary form.

Orthex Group

Smartly modular and multipurpose small storing boxes

SmartStoreTM provides clever solutions for modern living and solves everyday storage challenges. The new product family needed redeem its place as part of Scandinavian home.