PRIMA PET
A new look for PrimaCat’s extensive product range
The aim of PrimaCat’s packaging redesign was to strengthen the brand’s visibility and appeal, while making its products easier to find on grocery store shelves across the Nordics. Our goal was to preserve PrimaCat’s distinctive look and its strong association with quality, while significantly improving shelf standout, product variant recognition and ease of purchase decisions.
We developed a cohesive packaging architecture spanning the entire product portfolio, including wet food, dry food, treats and cat litter. Key priorities included a clearer information hierarchy, improved differentiation between product ranges and variants, more consistent colour coding, and more prominent communication of key product benefits. We refreshed the brand’s visual elements and packaging design to communicate the products’ high quality, naturalness and commitment to feline wellbeing more effectively.
The result is a modern, commercially strong packaging system that supports PrimaCat’s positioning as a high-quality cat food brand.
The design work established a unified packaging architecture across the entire product portfolio, including wet food, dry food, treats, and cat litter.
