THE MANNERHEIM MUSEUM
A new concept and visual identity for the forward-looking Mannerheim Museum
Together with our client, we renewed the concept and visual identity of The Mannerheim Museum. The new concept is built around the idea of many Mannerheims – different roles, phases of life and interpretations that broaden the image of a familiar historical icon.
Located in Helsinki’s Kaivopuisto district, The Mannerheim Museum underwent an extensive renovation in which Mannerheim’s home was carefully restored with respect for its history. The renewal, however, is not only structural: the museum’s operations also look boldly toward the future.
In the visual identity, Mannerheim’s signature letter is combined with the structures and forms of the museum home’s entrance. The balcony above the door, together with its balustrade and three pearls, forms a shape that references a baron’s crown above the letter.
Challenge
As the museum went through a major renovation, the concept and visual identity were also due for renewal. The revitalised Mannerheim Museum aims to help people navigate a changing world.
We are living in an era shaped by crises escalating into wars, shifting power structures and increasing polarisation. At the same time, Finnish identity is becoming more diverse and multifaceted. In the midst of these changes, there is a growing need to understand history and to interpret it from new perspectives. Through the museum renewal, the aim was to build a richer and more nuanced narrative around Mannerheim and Finnish history.
Approach
The museum invites visitors to reflect on what the past can teach us about adaptation, resilience and hope in times of crisis. What kinds of roles and life phases, often contradictory, were part of Mannerheim’s life, and what can we learn from them? What might patriotism look like in the future? How can we nurture education, culture and social cohesion in an increasingly divided world?
Visually, the idea of many Mannerheims takes shape through a series of different M letters: many Mannerheims, many Ms. The visual language is combined with archival materials, photographs from the museum, Mannerheim’s own handwriting, and a colour palette inspired by the interiors of the museum home.
The renewed museum invites visitors to reflect on what the past can teach us about adaptation, resilience and hope in times of crisis. What kinds of roles and life phases, often contradictory, were part of Mannerheim’s life, and what can we learn from them? What might patriotism look like in the future? How can we nurture education, culture and social cohesion in an increasingly divided world?
Result
The result is a holistic renewal that respects heritage while introducing new perspectives and content alongside it. The renewed museum presents Mannerheim’s story to audiences in a richer and more contemporary way.
The new Mannerheim Museum opens the door to a unique home. Visitors can draw inspiration from Mannerheim’s remarkable residence, dive into turning points in Finnish history, and reflect on the changing world around us.
