TRANSMERI
Brand, packaging, and communication concept for a new pharmacy product line
Medisoft is a new skincare line manufactured in Finland and sold in pharmacies. We were responsible for developing the Medisoft brand and packaging concept, and the collaboration expanded to include marketing communications and the launch identity as well.
Medisoft’s brand message conveys gentleness, warmth, and humanity, while remaining professional and credible. Even when life gets under your skin, Medisoft is always gentle — standing up for softer values and softer skin.
