MIRACULOS
Four Reasons brand renewal – Four values that connect the customers and the brand
Our objective was to make Four Reasons brand stand out positively from an international benchmarking of the salon industry. Through the transformation, Four Reasons became the main brand for the whole offering of Miraculos instead of the disconnected individual brands and products. Their portfolio includes professional and consumer products as well as various educational and support services for hairdressers. The Four Reasons brand had already established itself for the consumers but now our goal was to elevate the brand image to a new standard that is credible for the hair care professionals as well.
Approach
Our approach to developing the brand identity was to first design an identity for the main brand and afterwards, distinguishing sub brands for each of the product families. Other product portfolios were merged into the Four Reasons product family based on research and data. The KC Professional identity of employees and customers transformed into a Four Reasons identity and employees participated in designing the transformational process.
Four (4) Reasons (#) = four reasons that connect the customer and the brand. The memorable symbol works throughout all the applications used solely or with the text logo.
- # 1. People
- # 2. Passion
- # 3. Authenticity
- # 4. You
Result
The brand’s quality image reached a new level with the Four Reasons brand identity. The renewed Four Reasons brand is based on values and emphasizes humanness and appreciating everyone as we are. #-symbol concentrates the brand’s idea: Four (4) Reasons (#) = four reasons that connect the customer and the brand. The memorable symbol works throughout all the applications used solely or with the text logo. Colours are soft with a strong personality and the result can be either calming or saucy depending on the combination. Unique type family complemented with commercial fonts creates a unified outcome.
The Original
Color Mask
Professional
No Nothing
Nature
