A market research was carried out both in Finland and France to find out consumer preferences for the home carbonators. The key finding was that a majority of the consumers do not want excess appliances in their kitchens neither like the design of the existing offering in the market. The design drivers for the renewal were set on sustainability, stylish interior driven looks, compact design that is easy to place on the Kitchen counter.
Material research was carried out to identify a feasible alternative for fossil based ABS plastic. The research resulted UPM Formi Eco Ace bio composite that is 99% wood based. The project was carried out in close operation with the client, UPM (material producer) and the Chinese subcontractor responsible for the production of the new designs.
The project resulted a completely new product portfolio for Mysoda. The portfolio consists of three home carbonator models: Woody, Toby and Ruby. They all share the same unified design DNA and form a coherent brand building portfolio. Woody is the entry level model made out of UPM Formi Eco Ace wood composite. Toby offers the possibility of using the bigger 130 l carbon dioxide cylinder. Ruby is the high end model made of aluminium. The products are described more in detail on Mysoda web site.
Mysoda consumer research Finland and France 2018
Over 50% of the consumers stayed away from home carbonation because there weren’t beautifully designed models available.
Source: Mysoda consumer reasearch, 08/2019, n = 300 FI, n = 300 FR