MYSODA
Mysoda portfolio renewal
The global market for home carbonation is growing rapidly with an annual rise of several dozen percents. Mysoda is the sustainable challenger in the category. They offer a full concept in home carbonation: sparkling water makers, locally produced carbon dioxide and locally produced drink mixes. They differ by being truly local and sustainable, a constant innovator and distinguishingly stylish.
The core aim for the product design process was to challenge the conventions of the category and reach a new level of sustainability with wood-based materials and long-lasting design.
Approach
A market research was carried out both in Finland and France to find out consumer preferences for the home carbonators. The key finding was that a majority of the consumers do not want excess appliances in their kitchens neither liked the design of the existing offering in the market.
The design drivers for the renewal were set on sustainability, stylish interior driven looks, and compact design that is easy to place on the kitchen counter.
Material research was carried out to identify a feasible alternative for fossil based ABS plastic. The research resulted UPM Formi Eco Ace bio composite that is 99% wood based. The project was carried out in close operation with the client, UPM (material producer) and the Chinese subcontractor responsible for the production of the new designs.
Result
The project resulted a completely new product portfolio for Mysoda. The portfolio consists of four home carbonator models: Woody, Toby, Ruby and Glassy. They share the same unified design DNA and form a coherent brand building portfolio.
Woody is the entry level model made out of UPM Formi Eco Ace wood composite. Ruby is the high end model made of aluminium. The portfolio’s latest addition Glassy is made of the same wood-based composite and it has solid aluminium details. Glassy uses a glass bottle that is suitable for both everyday and festive use.
The products are described more in detail on Mysoda web site.
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Photos: Stilleben / Christian Jakowleff | Stylisti: Päivi Häikiö
”Mysoda is a great example of a company that combines sustainability and design to build a competitive advantage. It has been a pleasure to be Mysoda’s design partner and support their international growth. The many international design awards Mysoda’s products have received are above all recognition of our good cooperation towards a more sustainable future.”
Creative Director Arni Aromaa, Pentagon Design
”Pentagon Design has been a one-stop strategy, design and brand development partner that has facilitated our entry into new markets and strengthened our global position.”
David Solomon, CEO, Mysoda
