FAZER CONFECTIONERY

Package design for the beloved Fazer Sweet Liquorice

Graphic design, Visual identity & guidelines, Package design

Fazer refined the shape and recipe of their beloved liquorice, and we gave the packaging a sweet new look. With bold heart motifs at the core of the design and a lovely new filled liquorice variant adding a splash of colour to the mix, Fazer’s liquorice just got even heartier.

The launch of the refined product and the new designs have been noticed by the customers, and this also shows positively in the sales of the delicious treats.