In the project, we helped crystallize the work that had been successfully conducted over years through multidisciplinary collaboration and interpret the outcomes from the perspectives of the desired visitor experience and brand concept. The benchmarking study analysis and stakeholder interviews conducted by Ekokumppanit were utilized in the project. Furthermore, two co-creation workshops were organized for different stakeholder groups.
Pentagon Design was responsible for creating the brand concept and vision for desired visitor experience, defining the main goals, designing and facilitating the participatory workshops and analyzing the results, as well as preparing an attractive and convincing visual identity and concept presentation to showcase the project.
As the deliverables of the project, the brand concept and vision for visitor experience were created and main goals were defined. An essential part of the concept was to define the range and examples of provided services, as well as to identify the main target groups and key messages to reach them. A visual identity and a convincing concept presentation were created to support the marketing and communication of the project. Additionally, a list of suggestions for future development were identified, based on the insights gained over the course of the project.
Laura Vanzo / Visit Tampere
Tyyni is a top year-round destination for sustainable travel, and a gateway to Finnish lakes and the nature surrounding them. It is an accessible place to relax and enjoy the silence by the nature. Moreover, it enhances the wellbeing of nature, and supports sustainable environmental education.