WOODIO
Constant curiosity on research, material development and top design have built unique interior design brand and success in the international market.
The starting point for Woodio’s business and design assignment was a new kind of material innovation. The wood composite, a material made of solid wood and sustainable polymers, is ecological and fully water resistant, solid and recyclable. Thanks to its various qualities it is an unexpected element and material. For interiors and spaces with high standards in material options, Woodio’s products are a unique alternative.
Our objective for the concept development was to create product novelties for bathroom interiors that are made of this unique material and suitable for international markets. The first set of products we designed was a series of washbasins targeted for consumers and interior design professionals, and the portfolio has since been complemented with a bathtub and a toilet seat. All the products cover the needs of both private homes and public spaces.
The products have been widely recognized abroad at they have received international design awards German Design Award in 2021 and Design Plus Award in 2023.
Approach
The core idea for our team down the design process was to create product designs that emphasize the wood composites distinctive appearance in all of the products in the future product portfolio. Moreover, the client’s production technology for the new material was developed to ensure a smooth and high-quality production process. For instance, the wood composite and resin can be dyed during the manufacturing process, possibilities of which our team studied as part of the product development. Followed by the concept phase, we defined the first product range for the launch and the basin types for production.
During the product development, the team also worked on building the brand and the visual identity for Woodio. In addition, we designed a structural package with visuals and installation guide to give the products protection during transportation, ease the installation and convey the brand message.
Result
An overall design language and design DNA for the product portfolio was formed as an outcome of the concept design phase. The basin collection had two categories: SOFT and CUBE. The SOFT collection included washbasins with soft, round and clear lines. Again, the CUBE collection carries a square form style. The bathtub and toilet seat, which later completed the product portfolio, have a design language that can be combined with both basin categories.
The expressive ecological wood composite is the key element in all the products. Modern and minimalistic design accentuates the unique texture of the wooden material. All the products come in different colors. The various designs enable choosing suitable products for both home and public spaces.
The expressive ecological wood composite is the key element in all the products. Modern and minimalistic design accentuates the unique texture of the wooden material.
“The feedback to the product portfolio and brand has been incredibly good, positive and excited.”
– Petro Lahtinen, CEO, Woodio
