ORTHEX GROUP
Orthex
SmartStore™ Collect
Orthex SmartStore™ Collect is a new solution for the challenges of recycling. The objective for Orthex was to make it easier and more fun to make environmentally friendly choices for customers living in ever smaller spaces, with a special focus on recycling household packaging waste. The new SmartStore™ Collect product family provides the much-needed extra space for recycling and storing.
The challenge of recycling and sorting waste at home is worldwide and the new product family has been widely recognized abroad at its launch and it has received several international design awards such as the Red Dot Product Design Award 2020, the German Design Award 2020 and 2023, and the ICONIC AWARD 2020.
Approach
In the design process, we had to take into account both the principles of the SmartStore™ family and the promise of an “Expert of smart storage”. The purpose of the products is to provide useful functionality and long-lasting design that fits the interior, without compromising on the quality and physical durability of the products. The main focus was to respond to the challenge of sorting with a timeless product that doesn’t need to be hidden.
Result
The modular concept makes recycling easy and effortless. SmartStore™ Collect consists of a box made of recycled plastic, three recycle bins and a wooden lid. An additional accessory is a plastic lid suitable for outdoor use. The collection has been completed with the Collect 46 Slim model, which is designed especially for tight spaces, such as entrances and hallways.
The clean design language allows SmartStore™ Collect to be used for sorting more than just house hold waste, such as toys. Thanks to its robust design, the product can also act as a stool. The versatility and design that fits in the interior make it possible to have the product on display in small homes as well.
SmartStore™ is an expert of smart storage with products designed to solve everyday challenges of storage. The SmartStore™ Collect product family offers a versatile and timeless solution for sorting household waste.
