MYSODA
Design and brand renewal to accelerate Mysoda's international growth
We have been working closely together as Mysoda’s brand and product development partner since 2018. Mysoda’s solution is a holistically sustainable concept that includes sustainable products, the world’s most local water from your own tap and locally produced carbon dioxide cylinders that can be replaced in convenience stores.
Our partnership has enabled continuous concept development and identifying new opportunities for generating value for the client. As a co-operative partner, we can proactively discover and suggest new solutions as well as bring our expertise to support Mysoda’s decision-making.
Our collaboration with Mysoda has included consistent and long-term brand and product range development, as well as the creation of a distinctive design DNA. Today, Mysoda has a product portfolio comprising four home carbonator models, that have received several international design awards, and a distinctive brand image that communicates pioneering, sustainability, and design leadership.
Distinctive design and brand identity
Our collaboration with Mysoda has included a complete overhaul of the product portfolio, brand and visual identity for international growth.
We have created a distinctive and timeless design DNA, which is the base for the four models – Woody, Toby, Ruby and Glassy. Our main objective in the product design process was to challenge the existing conventions of the product category and take sustainability to a new level with wood-based materials and long-lasting design. Woody and Ruby have received worldwide recognition and have been awarded with international design awards iF, Red Dot and Green Good Design. Read more about the renewal of the product portfolio here.
The work of defining the brand strategy was carried out in close co-operation with the client, combining both customer understanding and anticipation of changes in the operating environment to the work. The brand strategy and the brand platform were compiled into a Brand Book, which is intended to inspire, unify, and streamline international brand development work in different markets.
The Brand Book includes the core characteristics of Mysoda’s brand and concept, crystallization of purpose, presentation of value proposition, positioning, and means of differentiation. In addition, the Brand Book contains guidance on values and ways of doing things, to make it easy to join the brand and to make the values a reality in all Mysoda’s operations. Alongside brand strategy work, we considered Mysoda’s path to purchase in a customer-oriented manner; the content of each stage, needs and potential barriers from the users’ point of view. Based on the analysis, we proceeded together to come up with ideas for Mysoda’s content strategy and the development of thought leadership on selected topics. We compiled the content development guidelines into Mysoda’s content strategy, which aims to be the backbone and a collective summary of topics and perspectives that are important to the brand.
The new brand identity is underpinned by the award-winning and timelessly stylish design and colours of the products themselves. As part of the visual brand identity, we created a custom family of headline fonts, inspired by the design DNA. Check out Mysoda’s new visual identity here.
Over the years of cooperation, Mysoda has developed into a pioneering company with a strong international outlook. Mysoda now has a distinctive design and brand identity and receives a price premium for its products.
Developing brand strategy
“Pentagon Design has been a strategic design, insight and branding partner boosting our entry to the new markets and strengthening our global position.”
DAVID SOLOMON, CEO, MYSODA
