Design with relevance

Transmeri

Brand designPackage Design

Brand, packaging, and communication concept for a new pharmacy product line

Developing the Medisoft skincare line’s brand and packaging concept including marketing communications and the launch identity.

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Metropolia

Brand design

For the problem-solvers of tomorrow – a new brand identity for Metropolia

Modernizing the visual identity to meet the demands of digital channels and the expectations of its target audiences by transforming a previously static identity into a dynamic, accessible brand system designed for use across multiple channels.

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City of Riihimäki

Brand design

A recognizable brand highlights Riihimäki’s unique glass heritage

Riihimäki’s Glass City identity highlights the city’s long glassmaking heritage and integrates it with the official city brand for effective sub-brand use.

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Mind Unwired

Brand designPackage DesignProduct design

Piilo – a new storage solution for smartphones

Designing a product and visual identity to help build a more balanced relationship with phone use.

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Airam

Product design

Made in Lahti – a luminaire series for an iconic Finnish lighting manufacturer

Expanding Airam’s product range from professional luminaires to home lighting.

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Kotivara

Brand designPackage Design

New brand identity and packaging concept for an over 80-year-old family business

Renewing the marketing communication concept, considering images, brand messages, and all the different product category packages while maintaining strong recognisability.

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HAU-HAU CHAMPION

Brand design

Creating an appealing and cohesive visual identity for Hau-Hau

Together with the client, we updated Hau-Hau’s visual guidelines and the design principles that steer the creative work.

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Metsä Spring

Brand designPackage DesignProduct design

Muoto – Shaped for Purpose. Building a new sustainable packaging concept

Creating unique, sustainable, and ownable designs for multiple packaging solutions for take-away and industrial segments that meet the needs of today’s businesses and consumers.

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Suomalainen työ

Brand design

A bold visual and content rebranding – Collaboration from strategy to launch

Alongside a name change from Suomalaisen työn liitto to Suomalainen työ ry, the organization adopted a bold new brand strategy and visual identity.

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Colliers Finland

Brand designSpatial design

Development of the Hat Factory – more appeal with comprehensive real estate development

Updating the visual identity, signage, and shared spaces of a 90-year-old former factory building which now acts as offices for various businesses.

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NUDE Glass

Product design

Scandinavian simplicity for a global glassware brand

Introducing Scandinavian simplicity to a global glassware brand, creating outstanding yet minimalistic designs that are appealing to an international audience and reinterpreting traditional glassware as modern designs that elevate the user experience.

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City of Lahti

MuseumsSpatial design

Experience concept and exhibition design of the main exhibition at Lahti Historical Museum

An exhibition experience from concept to implementation, which opens up various historical stories of everyday life in Päijät-Häme, from the Ice Age to the present day.

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City of Helsinki

Customer InsightService design

Cultural centres renewing to meet the needs of tomorrow’s neighbourhoods

Clarifying the vision and role of the City of Helsinki’s cultural centres as places that positively impact the development of city districts and the lives of residents.

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City of Helsinki

Customer InsightService design

Malminkartano library’s new concept shows the handprint of the citizens

Our goal was to transform Malminkartano library into a multi-purpose urban space that revitalizes the area.

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Fazer Confectionery

Package Design

Package design for the beloved Fazer Sweet Liquorice

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Hesburger

Brand designPackage Design

Hesburger design renewal – Making an icon of Finnish fast food even more iconic

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VR

Brand design

VR renews its brand – Design and implementation of the new exterior concept for trains in Finland and Sweden

vr pentagon

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City of Helsinki

MuseumsVisitor experienceService design

The Helsinki City Museum concept renewal and vision 2027

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ANORA

Package DesignProduct design

Building sustainable impact with unique and customizable PET-bottle range

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Mysoda

Product design

Mysoda portfolio renewal

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Fazer Group

Brand designDigital DesignPackage Design

Fazer Brand Identity

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Marimekko

Brand designRetail design 

Marimekko Kioski

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City of Helsinki

Visitor experienceService design

Developing the attractiveness and accessibility of playgrounds

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City of Tampere

Customer InsightService design

The 2030 Cultural Strategy for Tampere – co-creating a common strategy for the City of Tampere

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Muurame

Brand designDigital Design

Updating the iconic Muurame brand

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FISKARS

casestudies-selectedBrand designRetail design Spatial design

The magic and joy of the Moomins – Moomin by Arabia’s new store concept, visuality and Moomin ABC concept design

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City of Lahti

MuseumsSpatial design

Exhibition and visual identity design of the Lahti Ski Club’s celebration exhibition

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Mysoda

Brand designPackage Design

Mysoda brand visual identity renewal

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HopLop

Visitor experienceCustomer InsightService design

HopLop – Growth through strategic service design

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R-Collection

Brand design

Developing the R-Collection brand and visual identity

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RFSU

Brand design

Sultan is now Tunto

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International Ice Hockey Federation IIHF

Brand design

Identity for 2023 IIHF Ice Hockey World Championship

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Merikeskus Vellamo

MuseumsSpatial design

The Fateful Svensksund

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Helsinki City Transport

Brand design

Visual identity for City Transport

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City of Espoo

Spatial design

The history of Espoo Manor brought to life with exhibition and visual identity design

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City of Helsinki

Brand designDigital Design

Yhteinen ilmamme – Campaign and website to promote air quality in Helsinki

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Loihde

Brand designVisitor experienceDigital Design

Ateljee visual identity and visitor experience

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FISKARS GROUP

Brand designRetail design 

Iittala & Arabia Vintage service

vintage_pentagon_iittala

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Senaatti

Customer InsightService design

The Joint Customer Service Concept of the City of Pori

senaatti featured

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City of Tampere

Service design

Resident-driven urban planning in Tampere’s Peltolammi and Multisilta districts 

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Visit Tampere, Ekokumppanit & KVVY

Visitor experienceService design

The Lake Nature Center – Concept for a unique visitor attraction dedicated to the lakes of Finland

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Orthex Group

Product design

From recycled plastic to a home recycling solution

Orthex Smartstore Collect Pentagon

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Miraculos

Brand designPackage Design

Four Reasons brand renewal – Four values that connect the customers and the brand

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CITY OF HELSINKI

Service design

Oma Stadi – providing participatory budgeting services

pentagon_osbu

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YIT

Brand design

Mall of Tripla Visual Identity

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City of Helsinki - Culture and leisure

Service design

Citizen profiles for the Domain of Culture and Leisure

pentagon helsinki kuva profiili

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Fazer Bakery

Package Design

Package renewal for Oululainen’s Traditional Finnish Rye Bread

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Fazer Bakery

Package Design

Oululainen Reissumies – a package renewal for an iconic bestseller in the market

reissumies pentagon

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Woodio

Brand designProduct design

Woodio – Transforming material innovation into a desirable brand and product portfolio

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Turku Technology Properties & Turku Science Park

Brand designVisitor experienceService designSpatial design

Joki showcases the best of Turku

Pentagon Design - joki turku

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